The holiday season is off to a hot start, with Thanksgiving shopping breaking records for online sales. Mickey Mericle, vice president of marketing and insights at Adobe, joined us to chat about this season's most notable trends.
Adobe is forecasting online sales this season to be over $107 billion, nearly 14 percent higher than last year. The company expects e-commerce to outpace in-store retail by 10 percent. Even though Black Friday has tons of deals, Adobe predicts Cyber Monday to become the largest online shopping day in history.
Mericle breaks down how retailers are reinventing the ways their advertising reaches consumers. She says social media is the fastest-growing way to stand out. Despite growth on platforms like Twitter and Facebook, Mericle says email is still the most popular way.
Pittsburgh International Airport CEO, Christina Cassotis talks the airport’s upcoming upgrades and why you can’t count out business travel, even in a post-pandemic world.
Fresh off of speaking at the UN, Amalya Yeghoyan, Executive Director of FAR’s Gyumri Information Technology Center, discusses her work to empower women through tech.
Veetahl Eilat-Raichel, Founder and CEO of Sorbet, shares how employees can harness the value of their time off – and how companies can use PTO to employees’ benefit.
Brooke May, Managing Partner at Evans May Wealth, weighs in on how the market is expected to perform through the rest of 2024, plus why she’s still bullish on tech but cautious when it comes to financials.
