The holiday season is off to a hot start, with Thanksgiving shopping breaking records for online sales. Mickey Mericle, vice president of marketing and insights at Adobe, joined us to chat about this season's most notable trends.
Adobe is forecasting online sales this season to be over $107 billion, nearly 14 percent higher than last year. The company expects e-commerce to outpace in-store retail by 10 percent. Even though Black Friday has tons of deals, Adobe predicts Cyber Monday to become the largest online shopping day in history.
Mericle breaks down how retailers are reinventing the ways their advertising reaches consumers. She says social media is the fastest-growing way to stand out. Despite growth on platforms like Twitter and Facebook, Mericle says email is still the most popular way.
‘Taco’ chance on the markets’ volatility, this is nacho average opportunity! Plus: Southwest, Boeing, Disney, Nvidia, Stellantis, McDonalds, Warner Brother
The Court of Appeals for the Federal Circuit on Thursday allowed the president to temporarily continue collecting the tariffs under the emergency powers law while he appeals the trade court’s decision.
Macy’s sales and profit slipped in its first quarter and the department store, citing more cautious customers and the impact that a trade war launched by the U.S., trimmed its profit forecast for 2025.
