Democratic presidential nominee Joe Biden may be gaining ground on President Donald Trump’s preferred platform — Twitter.
New data from online video analytics company Conviva shows Biden had more Twitter engagements — which include comments, likes, and retweets — than Trump. The presidential hopeful averaged 148,6000 engagements per post during the Sept. 14 to Oct. 13 period, while the tweeter-in-chief only reached 136,100 engagements per post.
While Trump has almost eight times as many followers on Twitter than Biden, the Democrat has been gaining followers at a faster rate over the last 2.5 months. And while Trump still gets more retweets, Biden is getting more likes.
Trump also still maintains a heavier presence on Instagram and Facebook, but Biden has gained more followers on Instagram than Trump over the last two months. Still, Facebook seems likely to remain more of Trump’s domain both in terms of engagements and followers.
Social media can be a way to reach younger voters, and while traditionally not the largest voting demographic, 63 percent of 18 to 29-year-olds surveyed said they will "definitely be voting" in the upcoming election according to a Harvard Kennedy School poll. About 47 percent of the demographic had the same response when they were surveyed around the same time in 2016.
Trump’s use of social media political advertising had also been widely credited for helping him win the presidency in 2016. However, Biden seems to be matching Trump dollar for dollar on Google and Facebook recently with Advertising Analytics estimating both candidates spending $50 million over the last month on digital ads for their respective campaigns, the New York Times reported.
Meta, the parent company of Facebook, turned heads on Tuesday when it announced it will block some ad-targeting, specifically those of a political and religious nature.
This is one of the most direct moves the company has made in order to minimize ad-targeting by advertisers on its platforms. Hastie Afkhami, Head of Digital at S-3 Group, joins Cheddar News to discuss the impact of this move.
The COP26 summit in Scotland is in its final days, and the U.N. has just released a draft of an agreement for more than 200 world leaders to sign on Friday. The draft urges nations to set more aggressive goals in cutting emissions, while also calling for coal to be phased out. Chloe Demrovsky, President and CEO of Disaster Recovery Institute International, joins Cheddar News to discuss this agreement.
The Department of Justice has filed a lawsuit against Uber, alleging the ride-hailing company discriminates against customers with disabilities. The DOJ is arguing that its two-minute wait period before a cancellation fee is applied violates the Americans With Disabilities Act.
Stocks fell into the red on Wednesday after new data heightened fears over inflation. Vince Lorusso, Co-Founder and portfolio manager at Changebridge Capital, joins Cheddar News' Closing Bell where he says recent history suggests investors to buy the dips.
Iran is continuing to crack down on illicit bitcoin mining in the Islamic Republic after 227 mining rigs were seized. Businesses looking to run legal bitcoin mining operations have had to seek approval since 2019.
Tatenda Musapatike, Founder of the Voter Formation Project and former Political Ad Specialist at Facebook, joined Cheddar to discuss the outsized role social media plays in politics.
Amazon founder Jeffrey Bezos took to the stage at the U.N.'s COP26 Climate Summit to unveil a new plan to combat climate change, but some say it might do more harm than good. Justine Calma, Science Reporter at The Verge, joined Cheddar to discuss.
