*By: Madison Alworth*
Consumers finally got a demo of the first physical product out of secretive start-up Magic Leap this week when the company [live-streamed](https://clips.twitch.tv/CourteousTrustworthyCaterpillarPeanutButterJellyTime) a test of its Magic Leap One.
The demonstration of the headset, which projects holograms into the real world, got decidedly mixed reviews, though. More than 11,000 viewers on game-streaming platform Twitch watched as a presenter played "Dodge," trying to avoid or block rocks being thrown by an artificial Golem. One compared it to a ["cheap AR kit game on the App Store"](https://twitter.com/tomgara/status/1017117481503256576).
Part of the disappointment stemmed from the fact that the device is aimed at developers, not everyday gamers, according to Ed Baig, personal tech columnist at USA TODAY.
"This first device is pitched to creators. It's not a consumer device just yet," Baig said in an interview with Cheddar on Wednesday
Still, the demo was a far cry from the highly-produced [video](https://www.youtube.com/watch?v=kPMHcanq0xM) the company released to much fanfare in 2015. Excitement around that presentation helped Magic Leap bring in billions of dollars in investments ー the company has gotten $2.3 billion in funding to date ー but may have misled many to believe its technology was further along in its development than it really was. According to [The Information](https://www.theinformation.com/articles/the-reality-behind-magic-leap), the presentation was edited by special effects company Weta Workshop, the studio behind "Mad Max: Fury Road," and "The Hobbit."
So fans were hotly anticipating their first look at an actual product from the company ー and its true capabilities.
Magic Leap said on Wednesday the headsets would ship sometime this summer, only slightly more specific than the target of later this year. No word yet on how much it will cost.
As for specs for the Magic Leap One, the company said it will be powered by Nvidia's Tegra X2 processor. AT&T will be the exclusive provider of data services for the device. The deal also includes an equity investment from the wireless company. Customers in Atlanta, Boston, Chicago, Los Angeles, and San Francisco will even get to demo the tech at some AT&T stores.
"The fact that AT&T announced an investment in the company as well as saying they would be the exclusive U.S. wireless provider for this thing suggests that it really is real ー finally," said Baig.
For the full segment, [click here.](https://cheddar.com/videos/world-gets-first-look-at-magic-leap-one)
Chipmaker Nvidia is poised to release a quarterly report that could provide a better sense of whether the stock market has been riding an overhyped artificial intelligence bubble or is being propelled by a technological boom that’s still gathering momentum.
Cracker Barrel said late Tuesday it’s returning to its old logo after critics — including President Donald Trump — protested the company’s plan to modernize.
Low-value imports are losing their duty-free status in the U.S. this week as part of President Donald Trump's agenda for making the nation less dependent on foreign goods. A widely used customs exemption for international shipments worth $800 or less is set to end starting on Friday. Trump already ended the “de minimis” rule for inexpensive items sent from China and Hong Kong, but having to pay import taxes on small parcels from everywhere else likely will be a big change for some small businesses and online shoppers. Purchases that previously entered the U.S. without needing to clear customs will be subject to the origin country’s tariff rate, which can range from 10% to 50%.
Southwest Airlines will soon require plus-size travelers to pay for an extra seat in advance if they can't fit within the armrests of one seat. This change is part of several updates the airline is making. The new rule starts on Jan. 27, the same day Southwest begins assigning seats. Currently, plus-size passengers can pay for an extra seat in advance and later get a refund, or request a free extra seat at the airport. Under the new policy, refunds are still possible but not guaranteed. Southwest said in a statement it is updating policies to prepare for assigned seating next year.
Cracker Barrel is sticking with its new logo. For now. But the chain is also apologizing to fans who were angered when the change was announced last week.
Elon Musk on Monday targeted Apple and OpenAI in an antitrust lawsuit alleging that the iPhone maker and the ChatGPT maker are teaming up to thwart competition in artificial intelligence.
Hear from Gabino & Stephen Roche on Saphyre’s institutional AI platform that centralizes pre‑ and post‑trade data, redefining settlement speed and accuracy.
