Millennials are disrupting industries everywhere, especially banking, with the evolution of technology and convenience.
Citizens Bank recently announced plans to redesign at least 50% of its locations into cafe-style branches and says that it's started to rethink how to make those locations into more of an advice-based experience for customers. Beth Johnson, Chief Marketing Officer and Head of Virtual Channels at Citizens Bank, joined us on Cheddar to break down the strategy.
Citizens Bank is focused on enabling millennials to access their banking anytime and anywhere. Johnson stressed the importance of mobile but added the bank's branch footprint is still an important medium for meeting customer needs. She added that different branches will be set up differently in an attempt to accommodate as many people as possible.
Johnson discussed how Citizens views trendy apps and digital tools such as PayPal. She said they think about "build, buy, and partner." Citizens already has almost 100,000 customers signed up with Zelle, Johnson said.
As inflation-weary consumers cut back on dining out, brands like McDonald’s are relying more heavily on celebrity and influencer endorsements to move the needle
Plus, Starbucks reported its first quarter of declining sales and earnings since the pandemic, Biden tries to tackle the national debt and Warren Buffett is set to host the annual meeting of his investment firm Berkshire Hathaway.
