Millennials are disrupting industries everywhere, especially banking, with the evolution of technology and convenience.
Citizens Bank recently announced plans to redesign at least 50% of its locations into cafe-style branches and says that it's started to rethink how to make those locations into more of an advice-based experience for customers. Beth Johnson, Chief Marketing Officer and Head of Virtual Channels at Citizens Bank, joined us on Cheddar to break down the strategy.
Citizens Bank is focused on enabling millennials to access their banking anytime and anywhere. Johnson stressed the importance of mobile but added the bank's branch footprint is still an important medium for meeting customer needs. She added that different branches will be set up differently in an attempt to accommodate as many people as possible.
Johnson discussed how Citizens views trendy apps and digital tools such as PayPal. She said they think about "build, buy, and partner." Citizens already has almost 100,000 customers signed up with Zelle, Johnson said.
Managing Director at Wells Fargo, Adam Davis, joins Cheddar to discuss how both the consumer and retailer are approaching shopping's busiest time of the year.
Johann Kerbrat, VP and General Manager at Robinhood joins Cheddar to discuss Bitcoin's recent rise and how the company got into election betting. Watch!
Guy Diedrich, SVP and Global Innovation Officer at Cisco joined Cheddar to discuss how our digital diets impact our well being & an upcoming study to prove it!
With the election behind us, many are wondering what the next four years look like for the US economy. Drew Pettit, from Citi Group joins Cheddar to discuss.
