Are Millennials Changing Banking?

Millennials are disrupting industries everywhere, especially banking, with the evolution of technology and convenience. Citizens Bank recently announced plans to redesign at least 50% of its locations into cafe-style branches and says that it's started to rethink how to make those locations into more of an advice-based experience for customers. Beth Johnson, Chief Marketing Officer and Head of Virtual Channels at Citizens Bank, joined us on Cheddar to break down the strategy. Citizens Bank is focused on enabling millennials to access their banking anytime and anywhere. Johnson stressed the importance of mobile but added the bank's branch footprint is still an important medium for meeting customer needs. She added that different branches will be set up differently in an attempt to accommodate as many people as possible. Johnson discussed how Citizens views trendy apps and digital tools such as PayPal. She said they think about "build, buy, and partner." Citizens already has almost 100,000 customers signed up with Zelle, Johnson said.

More In Business

How Build In Tulsa Is Helping Its City’s Entrepreneurs Thrive

Desiree Freison, Build In Tulsa’s Director of Programming, talks about helping the city's business ecosystem. Sponsored by Build In Tulsa

Build In Tulsa’s Impact on Women in Business

CEO of Amplify for Women Carlisha Williams Bradley talks about her experience with Build In Tulsa’s W.E. Build program. Sponsored by Build In Tulsa

Why Tulsa, Oklahoma Might be the Next Big City

Ashli Sims, Managing Director of Build In Tulsa, discusses how the organization is creating an equitable economy in Tulsa. Sponsored by Build In Tulsa

Disneyland’s Iconic It’s a Small World Ride Is Closing for Months

Disneyland announced that one of its long-standing fan-favorite rides will undergo two lengthy closures in the coming months.

Is Caroline Ellison's Sentencing the End of the FTX Scandal?

Oliver Linch, CEO of Bittrex Global, joins Cheddar to breakdown what happened to Caroline Ellison and discusses the future of cryptocurrency. Watch!

Rapper Common Partners with T-Mobile to Bridge the Digital Divide

PLUS: The Oscar, Grammy, and Emmy winner shares the lyric that inspired him most.

Was There a Palace Coup at the Magic Kingdom? Inside the Bob Iger, Bob Chapek Shake-up

James Stewart joins Cheddar to discuss his New York Times article on what really went on behind-the-scenes at Disney when Bob Iger took back his spot as CEO.

United Arab Emirates: Dubai’s Tourist Surge Hits 9.31M with D33 Goals

Dubai welcomed 9.31 million international tourists this year, a 9% increase. The 'D33' Agenda aims to double GDP by 2033 through innovative projects.

Regional Bank Boom: How Citizens Financial Is Crushing the S&P 500

Citizens Financial Group outpaced the S&P 500 with a 20.1% gain in 3 months, 25.7% YTD, and 51.3% in a year.

What Happens In Vegas! Sin City Debuts New Social Media Savvy Slogan

Steve Hill, CEO & President of Las Vegas Convention and Visitors Authority, talks all things Sin City including transportation news, nightlife and the Sphere!

Load More