Amazon Steps Up its Delivery Game with Acquisition of "Ring"
With its latest acquisition, Amazon is getting its foot in the door of millions of homes. The company scooping up Ring, a smart doorbell company, for a reported $1.2 to $1.8 billion, according to Recode. Elizabeth Weise, Security & Technology Reporter from USA Today, joined us to discuss the impact of the move.
Amazon is putting its money where its mouth is in its mission to conquer not only delivery, but also connected home technology. The deal for Ring would be Amazon’s second-biggest acquisition ever, trailing only behind the $13.4 billion purchase of Whole Foods and topping its $1.2 billion purchase of Zappos in 2009. Weise explained how Ring may be integrating Alexa and Amazon Key, a program that lets delivery people drop off packages inside of customer homes.
Ring's doorbells start at $179, and the company currently charges $30 per year for video recording on a single camera. Weise said she expects Amazon to drive the price lower so that the company get draw more consumers into the Amazon ecosystem, particularly Amazon Prime. Consumer Intelligence Research Partners estimates there are about 90 million Prime users in the U.S.
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