Amazon Prime Originals: A Boon for Content Creators In India
*By Bridgette Webb*
Since its founding in 1951, the Film Censor Board in India has kept Bollywood light and non-threatening.
Enter Amazon, which is partnering with Excel Entertainment to produce "Mirzapur," a new, darker variety of Indian entertainment.
"Amazon ($AMZN) has provided us a platform where we are able to circumnavigate a lot of restrictions that we had in the mainstream media platforms, like television,” series creator Karan Anshuman said Monday in an interview on Cheddar.
According to Anshuman, the series, an action-packed mafia drama, represents a first for Indian television.
"This is the first time we have a mafia gangster drama, that's got a lot of blood and gore that's in your face. That's what really sets it apart from what we have seen so far," he said.
Anshuman his producer, Ritesh Sidhwani, and Amazon veered darker in their first collaboration, the inaugural Indian Prime original series, "Inside Edge," which earned a nomination for Best Drama series at this year's international Emmy awards.
For Amazon, India and its population of 1.3 billion represents a massive new market for the streaming service.
To Anshuman, his partnership with Amazon also presents a rich opportunity ー one he acknowledged is less possible in his home country.
"We have the talent, they are just shackled in many ways ー they're are just too many hurdles to get past. It's only platforms like Amazon that has given us the opportunity to really shine in terms of writing and producing good content."
For full interview [click here](https://cheddar.com/videos/amazons-latest-bet-on-indian-content-hits-the-masses).
The Federal Communications Commission knows (to loosely quote Drake) "when that [AI robocall] hotline bling, that can only mean one thing" — deception. The agency says bad actors have been using these voices to misinform voters.
David Stryzewski, CEO of Sound Planning Group, breaks down Disney’s latest results, from adding Taylor Swift to building out ESPN, and why Bob Iger’s leadership is crucial.
Kevin Cohee, CEO and chairman of OneUnited Bank, discusses the power of financial literacy and how education and technology can help bridge the racial wealth gap.
Alex McGrath, Chief Investment Officer at NorthEnd Private Wealth, discusses why the A.I. hype can’t power the market forever and how to position investments in the current market.
Paul Verna of Insider Intelligence breaks down how the company is positioned, whether they can make their streaming service profitable, and the upper limit of streaming bundle prices.
From Flamin’ Hot Cheetos to Sweet Heat Starburst, America’s snacks are getting spicier. Now, Coca-Cola wants in on the trend. The beverage giant introduced Coca-Cola Spiced, the first new permanent offering to its North American portfolio in three years.
Taylor Swift’s camp is hitting Jack Sweeney, a junior at the University of Central Florida, with a cease-and-desist letter that blamed his automated tracking of her private jet for tipping off stalkers as to her location.
