*Carlo Versano*
Brands with an insatiable appetite for marketing on social platforms have a new way to reach engaged users at scale, according to Adam Cohen-Aslatei, vice president of marketing at the Jun Group.
Mobile games and other "utility apps" like dating services are capturing users' attention more than social media , Cohen-Aslatei said, and companies would be wise to shift their advertising priorities, too.
"People report being more focused, more relaxed, and more engaged" while playing games compared with social media, Cohen-Aslatei said Tuesday on Cheddar. Games also have relatively consistent content that is safer for brands than user-generated content that can be controversial, offensive, or worse.
Studies have shown social media can be bad for your [body image](https://www.bbc.com/news/health-45006627). It's where teens are turning to try and cope with [depression](https://hopelab.org/reports/pdf/a-national-survey-by-hopelab-and-well-being-trust-2018.pdf). It's rife with [misinformation] (https://www.technologyreview.com/s/611806/how-social-media-took-us-from-tahrir-square-to-donald-trump/), [conspiracy theories] (https://www.reuters.com/article/usa-congress-socialmedia/social-media-companies-defend-filtering-practices-before-congress-idUSL1N1UD10Y), and [trolling] (https://variety.com/2018/digital/global/ruby-rose-batwoman-quits-twitter-following-trolling-1202902971/).
By contrast, the gaming environment is "going to be 100 percent brand safe," Cohen-Aslatei said, adding that there are more than 800,000 mobile games for marketers to choose from.
Gaming interfaces also typically involve a full-screen experience that shows ads only when users elect ー what Cohen-Aslatei called a "value exchange" between the brand and consumer.
The rapidly growing gaming market, where more than 200 million Americans play each month, is showing itself to be a place to reach people in a "mental mindset" that's conducive to the messages advertisers want to deliver, Cohen-Aslatei said. He's advising his clients to diversify their ad dollars with an eye toward mobile games.
"You reach people who are really 100 percent interested," he said, increasing the chances they'll move down the "marketing funnel."
You'll just have to wait for interest rates (and prices) to go down. Plus, this deal's a steel, the big carmaker wedding is off, and bribery is back, baby!
It’s a chicken-and-egg problem: Restaurants are struggling with record-high U.S. egg prices, but their omelets, scrambles and huevos rancheros may be part of the problem. Breakfast is booming at U.S. eateries. First Watch, a restaurant chain that serves breakfast, brunch and lunch, nearly quadrupled its locations over the past decade to 570. Fast-food chains like Starbucks and Wendy's added more egg-filled breakfast items. In normal times, egg producers could meet the demand. But a bird flu outbreak that has forced them to slaughter their flocks is making supplies scarcer and pushing up prices. Some restaurants like Waffle House have added a surcharge to offset their costs.
William Falcon, CEO and Founder of Lightning AI, discusses the ongoing feud between Elon Musk and Sam Altman, and how everyday people can use AI in their lives.
U.S. tariffs on steel and aluminum “will not go unanswered,” European Union chief Ursula von der Leyen vowed on Tuesday, adding that they will trigger toug
The Trump administration has ordered the Consumer Financial Protection Bureau to stop nearly all its work, effectively shutting down the agency that was created to protect consumers after the 2008 financial crisis and subprime mortgage-lending scandal. Russell Vought is the newly installed director of the Office of Management and Budget. Vought directed the CFPB in a Saturday night email to stop work on proposed rules, to suspend the effective dates on any rules that were finalized but not yet effective, and to stop investigative work and not begin any new investigations. The agency has been a target of conservatives since President Barack Obama created it following the 2007-2008 financial crisis.
Jeff Benedict, author of 'The Dynasty,' weighs in on the Kansas City Chiefs being the next big dynasty, who he thinks will win Super Bowl LIX and more. Watch!
