*By Bridgette Webb*
The four major sports leagues in the U.S. have the ability to bring in serious cash. And that's created opportunity for Nick Fullerton, CEO of SportsETFs, a fund dedicated to the business.
"We are trying to capture the growth of the sports leagues, which has been growing faster than the overall economy," Fullerton said Tuesday in an interview on Cheddar.
The ETF, which trades under the ticker FANZ, invests in companies that have deals with the NFL, NBA, MLB, and NHL.
Fullerton said the proof is in these partners, which enter into "multi-year, multi-million dollar agreements" with the leagues.
"\[We\] found that these companies who choose to spend their marketing budgets with sports leagues tend to grow faster than their competitors," he said.
The fund includes some of the most dominant names in sports sponsorship, among them Coca-Cola, Gatorade-owner Pepsi, as well others that may surprise you, like Amazon. The e-commerce giant struck a deal with the [NFL](https://www.cnbc.com/2018/04/26/amazon-streaming-thursday-night-football-in-2018-2019.html) to stream Thursday Night Football games for the next two seasons.
Fullerton said the recent [Supreme Court](https://cheddar.com/videos/draftkings-ceo-were-going-all-in-on-legalized-sports-betting) decision opening the door for legal sports betting may also be a serious factor as casinos look to partner with top leagues ー in July, the NBA announced that it had tapped [MGM](http://www.nba.com/article/2018/07/31/mgm-resorts-international-becomes-official-gaming-partner-nba-official-release) to be its official gaming partner.
It's a union that Fullerton said will be a boon for many partners of major league sports.
"The casual fan is probably going to be more apt to stay engaged with their screen and device to see when they make a casual bet," he said. "We feel that more partnerships will come into play."
For full interview [click here](https://cms.cheddar.com/videos/VmlkZW8tMjI4MjI=).
Less than five weeks after the conference announced it would push football and other fall sports to spring because of the pandemic, the conference changed course.
Arthur Blank, Atlanta Falcons owner and Home Depot co-founder, joined Cheddar to discuss business values beyond making a profit and the NFL's stance on racial inequality issues today.
The 2020 men's tennis U.S. Open champion, Dominic Thiem, joined Cheddar to discuss his very first Grand Slam title victory. Thiem made history as the first man to come back from two sets down to win at the U.S. Open.
Lou Harris, the founding member of Black Surfing Association Rockaway, offer free surfing lessons to all kids to teach them how to love the water. The national non-profit was founded in California in 1975 to introduce surfing to more African Americans.
Peter O'Reilly, the NFL's executive vice president of club business and league events, talked to Cheddar about the league's new approach to racial inequality issues this year.
The University of Maryland's head football coach, Mike Locksley, joined Cheddar to discuss a new initiative he started, aimed at getting minority coaches elevated to the next level in their careers. The National Coalition of Minority Football Coaches is backed by current and former coaches as well as executives.
Actress and director, Eva Longoria joined Cheddar to discuss her role in establishing the the NWSL's newest team, Angel City as she fights for equal pay in the sport. Longoria also discusses her experience hosting night one of the Democratic National Convention.
Anti-gun violence activist, Manny Oliver, joined Cheddar to discuss an initiative he started following the death of his son, Joaquin, in the Parkland massacre.
Matt Kalish, president of sports betting company DraftKings, talked to Cheddar about NBA legend Michael Jordan joining as an adviser to the company's board.
NBA all-star Jrue Holiday is working to combat systemic racism by donating his remaining salary. The New Orleans Pelicans guard is working with Resilia, a technology platform, to track his donations and ensure change is really happening.
