Zach Overton on Samsung's Brick and Mortar Experience

For electronics giant Samsung, the retail experience has to be “so much more than just shopping,” says Zach Overton, VP of consumer experience for Samsung. That’s why Samsung is rolling out a multipurpose digital hub to test out products that amplify everyday experiences. Zach Overton sat down with Alyssa Julya Smith at the eTail conference in Palm Springs, California to discuss the company's new venture. Overton explains that it's really "about how you make the brick-and-mortar space the most profound expression of your brand.” The two-year-old Samsung 837 venue, located in Manhattan’s Meatpacking District, features events like movie screenings and live performances. It allows customers to become immersed in Samsung technologies through virtual reality and interactive art installations.

More In Business

Tiny Homes Equal Big Results. Here’s Why You Should Consider Investing In One

For most, buying a home is a far-reaching goal. With high mortgage rates and low inventory, this CEO wants you to consider investing in a tiny home.

From Happy Meals to Footlongs, Get Ready for More Celebrity Food Deals

As inflation-weary consumers cut back on dining out, brands like McDonald’s are relying more heavily on celebrity and influencer endorsements to move the needle

We Got Bad News and Good News: Weak Job Market, Better Stock Market

It was a lot harder than expected for the average worker to find a job in the past month. But that slowdown means long-promised rate cuts are coming.

April Jobs Report: Labor Market Cooling To A More Sustainable Pac

Gregory Daco, chief economist at EY breaks down April’s jobs report and what it means for the next few months

Big Business This Week: A 'Slow-Motion Murder' at Paramount, Tax Hikes (for the Rich) and is Walmart the New Whole Foods?

Plus, Starbucks reported its first quarter of declining sales and earnings since the pandemic, Biden tries to tackle the national debt and Warren Buffett is set to host the annual meeting of his investment firm Berkshire Hathaway.

What Does Marijuana Reclassification Mean, Anyway?

The U.S. could pot-tentially deem marijuana as a less dangerous drug.

Federal Reserve Announces Its Decision on Interest Rates

Powell announced that the Fed will keep the interest rate at their current level of 5.25-5.5 percent, their highest for nearly 20 years.

Worried About Summer Gas Prices? Buy Energy Stocks

You could turn pain at the pump into a financial bump if you buy the dip on energy stocks, one analyst says.

With High Mortgage Rates, Is It Time to Consider a Tiny Home?

For most, buying a home is a far-reaching goal. With high mortgage rates and low inventory, it may be time to get creative and consider a tiny home.

Florida’s 6-Week Abortion Ban Takes Effect

The rules are affecting not just women who want therapeutic abortions, but also nonviable pregnancies for women who want to have babies.

Load More