NBC is hitting the ground running in 2018. The company is broadcasting the Golden Globes, the Super Bowl, and the Pyeongchang’s 2018 Winter Olympics. And to shake things up, the media giant is focusing on marrying digital and linear content strategies. The action plan’s goal is to give viewers whatever they need, whether they’re at home, work, or on the go.
Linda Yaccarino, NBC Universal’s Chairwoman of Advertising Sales & Client Partnerships, says that next year, advertisers are concerned with content and dominance on all platforms.
“It’s more of a multi-screen opportunity, [as opposed to] one versus the other,” she said.
The executive told Cheddar that the hardest part of marketing to the modern consumer is not falling back on legacies of process and commitment. Consumers have drastically changed the way they absorb content and make purchasing decisions. Yaccarino, who manages $10 billion in ad sales, says marketers need to change up their strategies.
“Buying, planning, and executing media happens today pretty much the same way it’s always happened,” she says. “We have to really challenge the industry processes to reflect consumer behavior.”
For full interview [click here.] ( https://cheddar.com/videos/nbcuniversals-linda-yaccarino-expect-1-billion-in-revenue-for-2018-olympics)
Rising safety concerns over water bead products marketed to kids have prompted major retailers like Amazon, Target and Walmart to pull some toys off their shelves.
The Congressional Budget Office said Friday it expects inflation to nearly hit the Federal Reserve's 2% target rate in 2024, as overall growth is expected to slow and unemployment is expected to rise into 2025, according to updated economic projections for the next two years.
Intel is out with a new product to challenge other big players in the space like Nvidia and AMD.
Stocks fell after the opening bell Friday but will end on another positive week.
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Americans picked up their spending from October to November as the unofficial holiday season kicked off, underscoring that shoppers still have power to keep buying.
The average long-term U.S. mortgage rate dropped below 7% to its lowest level since early August, another boost for prospective homebuyers who have largely been held back by sharply higher borrowing costs and heightened competition for relatively few homes for sale.
Mortgage rates have dropped below 7% for the first time since the middle of August.
Taylor Swift grossed nearly $2 billion this year, according to Billboard.
A study from US News and World Report has found the most affordable place to retire is in Ohio.
