NBC Exec on Why the Ad Community Has to Change Its Strategy
NBC is hitting the ground running in 2018. The company is broadcasting the Golden Globes, the Super Bowl, and the Pyeongchang’s 2018 Winter Olympics. And to shake things up, the media giant is focusing on marrying digital and linear content strategies. The action plan’s goal is to give viewers whatever they need, whether they’re at home, work, or on the go.
Linda Yaccarino, NBC Universal’s Chairwoman of Advertising Sales & Client Partnerships, says that next year, advertisers are concerned with content and dominance on all platforms.
“It’s more of a multi-screen opportunity, [as opposed to] one versus the other,” she said.
The executive told Cheddar that the hardest part of marketing to the modern consumer is not falling back on legacies of process and commitment. Consumers have drastically changed the way they absorb content and make purchasing decisions. Yaccarino, who manages $10 billion in ad sales, says marketers need to change up their strategies.
“Buying, planning, and executing media happens today pretty much the same way it’s always happened,” she says. “We have to really challenge the industry processes to reflect consumer behavior.”
For full interview [click here.] ( https://cheddar.com/videos/nbcuniversals-linda-yaccarino-expect-1-billion-in-revenue-for-2018-olympics)
Seth Schachner, Managing Director at StratAmericas, weighs in on Spotify earnings and why that headline-grabbing deal with Joe Rogan could be worth that $250 million.
Mitch Roschelle, Managing Director at Madison Ventures, shares why investors may be waiting longer than expected for those interest rate cuts, and why he’s watching tech, oil, and homebuilder stocks.
Amazon saw 24% growth in their Thursday Night Football audience in 2023. Subscribers will be rewarded with even more sports, but not without enduring more ads — unless they pay extra, of course.
Low unemployment + 350 thousand new jobs in January = ...more layoffs? A bunch of tech and retail companies have laid and are laying off employees after a nationwide hiring surge during the pandemic.
The most magical place on Earth wants a protective order to keep Gov. Ron DeSantis' appointees from knowing how the magic happens. A federal judge dismissed a separate Disney lawsuit last week.
Just days before the 49ers and Chiefs play in Las Vegas, Joe Pompliano, Investor at Pomp Investments and author of the Huddle Up Newsletter, discusses why he thinks this could be the most-watched Super Bowl in history.
Chris Versace of Tematica Research LLC shares his thoughts on Jerome Powell's latest comments, the timing of those crucial rate cuts, and what semiconductor stocks he's watching closely.
We battle an onslaught of advertising every time we scroll through social media. Deinfluencers propose a less pricey, more honest approach to how we shop online. Could they convince us to spend less?
