Why Millennials Love ETFs

Millennials seem to be jumping on board with exchange traded funds, or ETFs. Rob Nestor is the head of iShares Beta ETF at BlackRock and he joins Cheddar to explain why millennials and others are jumping on this trend. BlackRock recently conducted an ETF pulse survey and found that millennials and silvers are the most keyed into the ETF trend. Boomers are missing out and Nestor believes that is partly to do with lack of education. According to the survey, 1 in 3 investors use ETFs now, that is up from 1 in 4 investors from last year. The growth of ETF ownership has gone up 31% this year, that is up from the 25% increase last year.

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