Waze has partnered with Lionsgate to allow users to get their directions voiced by Liam Neeson to promote the actor's new film "The Commuter." Amber Kirby, Brand Partnerships for Waze discusses how these campaigns benefit the navigation app and what it takes to bring these voices to life on the app.
Liam Neeson will only be available to users until mid-January in conjunction with the release of the Lionsgate film. Kirby explains that Neeson recorded about 70 phrases for the app, which are implemented into the app and users have the option of choosing Neeson from the list.
Past feature voices have included names like Morgan Freeman, Arnold Schwarzenegger and Darth Vader. Kirby says she is always trying to get big names for new campaigns and they will continue to offer these A-listers as voices in the car.
With holiday shopping underway, people have to be aware of authentication when purchasing quality luxury gifts. Maya Ali, head of handbags at MyGemma, joined Cheddar News to provide tips on how to spot fake luxury bags.
You've never heard harmonica like this! Check out this group that gets together to jam out, picking out songs you don't typically think of when you think of the pocket instrument.
Wondering what to watch this weekend? This week we have a rebel cyclist, a rebel who built his own island, and some rebel children who entered a magical wardrobe.
Mattel is hoping to replicate the success of the Barbie movie by bringing new dolls to live action.
As the new year approaches, Fandango released its most anticipated list for 2024.
Roughly one in six American households are behind on utility bills as energy prices surge across the country to the highest level in nearly 15 years, according to reports. Here's how to save some cash on your heating bills.
Trevor Noah said he will return to host the Grammy Awards.
Pennsylvania lawmakers introduced a resolution that officially recognizes 2023 as Pennsylvania's Taylor Swift era in honor of the singer's positive impact on the state's economy, voter registration numbers, consumer protection and pro labor practices.
'If,' a new family comedy starring Ryan Reynolds, aims to explain what happens to children's imaginary friends after they grow up.
A new installment in the Beverly Hills Cop franchise will see Eddie Murphy back as Axel Foley, a Detroit cop solving crimes in Beverly Hills.
