Waze has partnered with Lionsgate to allow users to get their directions voiced by Liam Neeson to promote the actor's new film "The Commuter." Amber Kirby, Brand Partnerships for Waze discusses how these campaigns benefit the navigation app and what it takes to bring these voices to life on the app.
Liam Neeson will only be available to users until mid-January in conjunction with the release of the Lionsgate film. Kirby explains that Neeson recorded about 70 phrases for the app, which are implemented into the app and users have the option of choosing Neeson from the list.
Past feature voices have included names like Morgan Freeman, Arnold Schwarzenegger and Darth Vader. Kirby says she is always trying to get big names for new campaigns and they will continue to offer these A-listers as voices in the car.
Rihanna sent the internet into a frenzy when she performed at the Super Bowl halftime show this year showing off that baby bump but the singer revealed she actually didn't intend for the show to be the announcement.
Barbie composers Mark Ronson and Andrew Wyatt just delivered an early holiday gift, Ken The EP.
Andrea Correale, of Social Life Magazine, has some festive ideas for your holiday dinner.
JoAnn Baylor, co-owner of Make My Cake in New York City, isn't about to let you miss out on a delicious dessert if you need your treats sugar-free.
Chef Danielle Sepsy offers tips for a fun holiday cookie swap, plus a few cookie ideas.
Actor Chad Michael Murray, of "One Tree Hill" and "Cinderella Story," dishes about his latest project "Sullivan's Crossing."
Have you ever wondered how much it would cost to fix all of the damage done to the house in 'Home Alone?'
With only a few days until Christmas, people are still scrambling to buy gifts for friends and family. Claudia Lombana, consumer and shopping expert, joined Cheddar News to provide tips on how to budget for those gifts.
With the festivities in full gear, Cheddar News checked out some of the best holiday bars in New York City.
Huntley is this year's winner on 'The Voice.'
