Waze has partnered with Lionsgate to allow users to get their directions voiced by Liam Neeson to promote the actor's new film "The Commuter." Amber Kirby, Brand Partnerships for Waze discusses how these campaigns benefit the navigation app and what it takes to bring these voices to life on the app.
Liam Neeson will only be available to users until mid-January in conjunction with the release of the Lionsgate film. Kirby explains that Neeson recorded about 70 phrases for the app, which are implemented into the app and users have the option of choosing Neeson from the list.
Past feature voices have included names like Morgan Freeman, Arnold Schwarzenegger and Darth Vader. Kirby says she is always trying to get big names for new campaigns and they will continue to offer these A-listers as voices in the car.
Beyonce made a surprise appearance in Brazil last night for the country's premiere of Renaissance, a film by Beyonce.
More than 15,000 stuffed animals were collected for local charities as part of an annual teddy bear toss event at a minor league hockey game.
A New York magician took two magical treats and put them together for all to enjoy: holiday lights and Taylor Swift hits.
A stranded traveler was rescued after getting stuck near Iceland's erupting volcano.
Wondering what to watch this weekend? This week we bring you films for the family as well as something just for adults. Plus: Drama comes to Cheddar News' favorite Christmas classics poll.
The lineup of performers for Dick Clark's 'New Year's Rockin' Eve' with Ryan Seacrest has been announced.
There is now a host for the 81st annual Golden Globe Awards.
The Masked Singer wrapped up last night and we have a winner -- Neo, the Grammy Award-winning artist who previously competed on the show's UK version.
Initially unsure of which orangutan was the father of a new baby primate, the Denver Zoo decided to have a little fun with the results and turned to the paternity announcement guru himself: former daytime talk show host Maury Povich.
It's beginning to look a lot like a hectic holiday travel season, but it might go relatively smoothly if the weather cooperates.
