Wall Street's Lax Bros: The Real Life Brothers Bringing Lacrosse to the Masses
*By Carlo Versano*
Two brothers-turned-co-founders are using their Wall Street and athletic experience to make lacrosse a mainstream sport ー with its own league, season, venues, and even exclusive TV deals.
Paul Rabil, a professional player with Major League Lacrosse, and his brother Mike founded the Premier Lacrosse League based on their shared love of a sport that has long been associated with Northeastern prep schools and Ivy League "bro" culture.
But the Rabils see a potential to unlock a much wider audience, based, in part, on increased lacrosse participation in high schools nationwide. The sport has seen [35 percent](https://www.bloomberg.com/news/articles/2018-10-22/wall-street-s-lacrosse-fraternity-backs-rabil-s-upstart-league) participation growth since 2012, according to the Sports & Fitness Industry Association, which the Rabils called "rocket fuel" for the PLL when they appeared on Cheddar Tuesday.
With Mike serving as CEO and Paul as CSO, the brothers have already secured funding for a six-team league with a 14-game season ー as well as an exclusive live TV deal with NBC Sports Group. They will offer their full-time athletes benefits and equity in the league: "Athletes have become the new investors," Paul said.
But their biggest challenge still lies ahead: convincing casual sports fans that there's more to LAX than the bros.
*Disclaimer: Cheddar Founder and CEO Jon Steinberg is a PLL advisor.*
For full interview [click here](https://cheddar.com/videos/meet-wall-streets-lax-bros).
Missed out on the Nvidia wave? Oh course you did — you’re reading this article aren’t you, instead of luxuriating on a white-sand beaches of Bali. But here are at least four other promising semiconductor stocks to add to your portfolio.
Fresh off a successful funding round, co-founder of Lapse Dan Silvertown shares thoughts on regulation, privacy, and why the money for great startups is still out there.
Wendy's announced they are testing out fluctuating prices throughout the day for certain products based on demand. Who will groan the most: lunch-breakers, dinner drivers or late-night goblins?
Shubha Dasgupta, CEO of Pineapple Financial, discusses incorporating artificial intelligence with its newly announced ‘Maui’ tool, plus plans for expansion.
Chair of Penn Engineering’s Department of Computer and Information Science Zachary Ives shares how the department is building its artificial intelligence degree program.
Frances Stacy, Optimal Capital Director of Strategy, breaks down why the latest data indicates the economy may be struggling more than expected, plus some sectors she’s watching.
