Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
David Wagner, Portfolio Manager at Aptus Capital Advisors, joins Cheddar News' Closing Bell, where he explains why we continue to see record closes from the Dow, S&P, and Nasdaq, and breaks down figures from Lyft's Q3 earnings report.
Matthew Oxenford, Analyst at the Economist Intelligence Unit, joins a special edition of Cheddar Climate, where he discusses the responsibilities big businesses across multiple sectors have when it comes to combating the effects of climate change around the world.
Chris Walsh, CEO of Marijuana Business Daily and chair of MJBizCon, joins Cheddar News' Closing Bell to discuss this year's conference turnout, growth in the cannabis industry, and potential federal legalization.
Vacasa is the largest full-service vacation rental property management company in the United States. Today, it announced the launch of a new homeowner app to help users monitor how the company is managing their vacation rental homes. It comes as consumer confidence in travel is on the rise ahead of the holiday season. Vacasa CEO Matt Roberts joined Cheddar News' Closing Bell to discuss.
President Joe Biden introduced the Global Methane Pledge on the second day of the United Nations climate summit. The U.S. and the European Union will lead the way when it comes to methane emissions reductions, and close to 100 nations have also signed on. It's seen as the fastest way to slow down global warming and keep nations on track toward meeting the goal of keeping warming just 1.5 degrees Celsius above late 1800s atmospheric levels. Dr. Sweta Chakraborty, U.S. President of climate-focused startup 'We Don't Have Time' joins Cheddar Climate to discuss the importance of the Biden administration's methane regulations -- and the importance of U.S. leadership when it comes to climate issues.
Gaming publisher Kepler Interactive secured $120 million in funding from the Chinese gaming firm NetEase. This investment comes as the global gaming market explodes with projections to cross the $200 billion mark as early as 2023. Lindsey Rostal, Co-Founder and Game Director of Timberline Studio, one of the founding studios at Kepler joined Cheddar News' Closing Bell for more.
Everyone is stepping into the NFT space, including the Grammys. 'Oneof' is entering a three-year partnership with The Recording Academy to release exclusive NFTs commemorating the 64th, 65th, and 66th Annual Grammy Awards. A portion of the proceeds will also go to The Recording Academy's scholarship fund. Adam Fell, co-founder and board member of Oneof and the president of Quincy Jones Productions, joins Cheddar News to discuss the announcement.
'THEMAGIC5' produces swimming goggles that contour the face using advanced robot technologies and 3D printing. Both of the company's founders Bo Haaber and Rasmus Barfred went on ABC's 'Shark Tank' and caught a $1 million deal. The duo join Cheddar News to talk about what the new funding means for the company.
