Using Art to Advertise with The California Sunday Magazine and Dropbox Paper

When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper. Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together. Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.

More In Business

April Jobs Report: Labor Market Cooling To A More Sustainable Pac

Gregory Daco, chief economist at EY breaks down April’s jobs report and what it means for the next few months

Big Business This Week: A 'Slow-Motion Murder' at Paramount, Tax Hikes (for the Rich) and is Walmart the New Whole Foods?

Plus, Starbucks reported its first quarter of declining sales and earnings since the pandemic, Biden tries to tackle the national debt and Warren Buffett is set to host the annual meeting of his investment firm Berkshire Hathaway.

What Does Marijuana Reclassification Mean, Anyway?

The U.S. could pot-tentially deem marijuana as a less dangerous drug.

Federal Reserve Announces Its Decision on Interest Rates

Powell announced that the Fed will keep the interest rate at their current level of 5.25-5.5 percent, their highest for nearly 20 years.

Worried About Summer Gas Prices? Buy Energy Stocks

You could turn pain at the pump into a financial bump if you buy the dip on energy stocks, one analyst says.

With High Mortgage Rates, Is It Time to Consider a Tiny Home?

For most, buying a home is a far-reaching goal. With high mortgage rates and low inventory, it may be time to get creative and consider a tiny home.

Florida’s 6-Week Abortion Ban Takes Effect

The rules are affecting not just women who want therapeutic abortions, but also nonviable pregnancies for women who want to have babies.

Tom Brady’s Company, Autograph, Wants You To Engage With Your Favorite Athlete...Including the GOAT

Autograph revolutionizes fandom, allowing fans to engage with their favorite celebrities through digital collectibles, experiences, and rewards.

The Breakthrough Skin Cancer Vaccine That’s Changing the Game

A “cure for cancer” might be too ambitious, but recent results in skin cancer vaccine trials are injecting hope into the battle against it.

Sure, it's Not Exactly Fun, But Here's Why Financial Planning is So Important

Cetera Holdings CEO Mike Durbin sits down with Cheddar to discuss the important of financial planning, investment strategy and the state of today's market.

Load More