*By Brandon Brathwaite*
After the "TMartin Counter-Strike: Global Offensive" skin scandal ー in which CSGO Lotto deceived users into thinking their odds were more favorable than they actually were ー the subject of gambling and esports became a point of serious tension for gamers.
For companies like Unikrn, which built its platform on the practice of esports betting, battling that stigma is a central, implicit part of the operation.
But according to CEO and co-founder Rahul Sood, the company is determined to make betting on esports a “safe, legal, and relegated” space.
Sood told Cheddar Sports: “I like to bet on sports and I like to bet on esports.”
“Up until now,” he added, “there hasn’t been a comprehensive legit space to bet.”
Fortunately, Sood has some pretty influential partners.
Unikrn has investments from celebrity names like Mark Cuban and Ashton Kutcher ー the company has raised $10 million in venture funding and an additional $25 million for an initial coin offering for its cryptocurrency, UnikoinGold. Through UnikoinGold or U.S. dollars, users can bet on esports events ー and even bet on themselves in games.
“For example, you can load up a game in ‘Fortnite’ and you can bet on yourself that you’ll be 1 of 100. We’ll put odds on your chances of being that one of 100,” Sood said.
As for the prospects of esports as a whole, Sood is optimistic about its future ー and he pointed to moments like Drake and Ninja’s Twitch stream as a positive indicator of its growth. He predicted that "the future of sports is really esports."
“When you start to look at these older sports they’re losing the younger demographic or their fans are getting older,” Sood said.
“More esports fans are being born. That’s just the reality of the situation.”
The blockchain has made its way into a slew of industries. Next at bat ー the sports world. The Los Angeles Dodgers are moving away from traditional promotions and have begun using crypto tokens to give away digital bobbleheads to fans. Ralph Esquibel, VP of information technology for the team, said this is the first giveaway of its kind and could lead to more experiments with cryptocurrencies.
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Naz Aletaha, head of esports partnerships for Riot Games, said that the "priceless" experiences with new global sponsor Mastercard will start with the world championships in October, offering premium content and behind the scenes access to the biggest event for esports lovers.
Mastercard, seeing a market opening in the skyrocketing popularity of esports, signed a deal to become first global sponsor for Riot Games' "League of Legends." Raja Rajamannar, chief marketing and communications officer for Mastercard, said the company will become exclusive payment service provider for the game. The deal represents the largest mainstream sponsorship thus far in the esports world.
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As the online gaming world continues to boom, professional sports organizations are working to marry the online and physical sports world. Hugh Weber, president of the New Jersey Devils, said that there is a way for live esports events to be compelling enough to translate to ticket sales.
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Chris Raybon, senior editor at The Action Network, breaks down the best bets for sports fans heading into Week 2 of the NFL Season.
The company's recent growth on the back of a newly invigorated gaming segment is only the beginning, according to president and CEO Bracken Darrell. He said in an interview on Cheddar that esports could become "the biggest sport in the world," and Logitech will be there as its top hardware provider.
If you had any lingering doubts that eSports had gone mainstream, they would have been erased when the North American League of Legends Summer Split took over the Oracle Arena ー home to the defending NBA champion Golden State Warriors. Cheddar was there for the last stop before the World Championships in South Korea next month.
