The UFC is “incredibly” disappointed with lightweight fighter Conor McGregor said Lawrence Epstein, COO of the sporting body.
“We’ve come so far in legitimizing the sport and growing our business,” the exec told Cheddar in an in interview Friday. “[His behavior] is just not representative of who we are.”
McGregor was arrested Thursday for an altercation in Brooklyn where he attacked a bus full of fellow UFC fighters, injuring two of them.
“The first thing that’s got to happen is a criminal investigation,” Epstein said. Once that is over, the UFC will decide what to do internally and the option of kicking the fighter out of the UFC is not off the table, he said.
McGregor is known for his flamboyant and provocative antics. For example, he swiped Floyd Mayweather Jr. with racist and demeaning slurs ahead of their highly anticipated UFC-boxing crossover match last year.
The league, which celebrated its 25th anniversary Friday, hosts UFC 223 Saturday at the Barclays Center in Brooklyn.
Since its inception, it’s [evolved](https://cheddar.com/videos/how-the-ufc-has-changed-over-its-25-year-history) from being a “very spectacle-oriented, niche, U.S.-centric sport to...a truly global brand,” said Epstein.
He added that the body has worked very hard at making it a safe and regulated space with no tolerance for fighters like McGregor.
For the full interview, [click here](https://cheddar.com/videos/cheddar-steps-into-the-octagon-with-ufc).
The league launched an initiative aimed at empowering women and girls by partnering with organizations like Planned Parenthood and It's On Us. "This is basically encoded in our DNA and has been for the 22 years that we've been in existence," WNBA President Lisa Borders tells Cheddar.
Germany's hopes of a second straight World Cup came to an end Wednesday with a shocking loss to South Korea. While Germany is considered a perennial powerhouse, defending champions often get knocked out of the first rounds of the event, says Jeffrey Marcus, publisher of The Banter.
The component derived from cannabis plants offers an effective alternative for pain relief without causing a "high," said former New York Jets player Marvin Washington, who urges the NFL to change its policy on the substance. "If we don't get our hands around this opioid addiction, we are going to lose a generation."
For the first time since 1980, Iranian women this week were allowed to watch their national team take on Spain at the World Cup. For Iran, soccer is "the one secular institution that really unites the country," says Jeffrey Marcus, publisher of World Cup newsletter "The Banter."
The 28-year-old pitcher for the LA Dodgers pitches something else in the off-season: stocks. As a licensed stockbroker, Stripling invests in FANG shares and dabbles in some commodities, he tells Cheddar.
Paul Boyer, a.k.a. sOAZ, the former starting top laner for Team FNATIC, was sidelined with a hand injury during the Spring Split season of the esport League of Legends. But now he's back in action and ready for the Summer Split.
IBM and Fox Sports have teamed up to bring fans an easy way to create their own highlight reels, drawing footage from archives and current matches. "It is a huge opportunity to tap into that fan passion," says Robert Schwartz, Global Leader of Strategy and Design at IBM iX, the company's digital ad agency.
The athletic brand has signed deals with projected number one overall pick in the NBA, Deandre Ayton, and has integrated music and fashion into its marketing. Former ESPN host Bram Weinstein says that could give Puma an edge over competitors.
Video games and esports, which are front and center at the Cannes Lions International Festival of Creativity this week, have caught the attention of the entrepreneur and CEO of VaynerMedia. "I have been lurking in the grass, as they say," he told Cheddar's Jon Steinberg.
Canada was one of the only developed countries in the world that did not have a premier league for soccer. Until now. The Canada Premier League will kick off its inaugural season next year in the hopes of creating a soccer revolution ahead of the 2026 World Cup, co-hosted in the country, says CPL commissioner David Clanachan.
