Even prior to the onset of the pandemic, streaming services already accounted for a large share of content consumption, but over the last year, the demand for various platforms has surged to new heights.
However, while audiences watched theatrical releases via streaming services like Amazon Prime and HBO Max or attended live concerts like Verzuz — recently acquired by Triller — on Apple Music and Instagram, they didn't just consume. They ran to platforms like Twitch to create their own content.
Doug Scott, chief marketing officer at Twitch, said that the platform has grown rapidly, and its users have found a home because it provides a sense of community, allowing creators to authentically connect.
“When people come to Twitch, you might initially come for that content but when you get that Go Live notification from a streamer you love, your instinct is not to come in and just see what’s streaming. It’s to come in and just say hi," Scott told Cheddar about why users stick around.
As users continue to broadcast themselves and essentially become their own media companies, Scott said Twitch’s priority is always to remain “focused on creators” and establish spaces where their creativity can shine.
“People come to Twitch because there’s an incredible wealth of content there," he said. "There’s obviously gaming content, which we’re well known for. There’s also sports, music, just about anything people are passionate about."
Nestlé has dismissed its CEO Laurent Freixe after an investigation into an undisclosed relationship with a direct subordinate. The company announced on Monday that the dismissal was effective immediately. An investigation found that Freixe violated Nestlé’s code of conduct. He had been CEO for a year. Philipp Navratil, a longtime Nestlé executive, will replace him. Chairman Paul Bulcke stated that the decision was necessary to uphold the company’s values and governance. Navratil began his career with Nestlé in 2001 and has held various roles, including CEO of Nestlé's Nespresso division since 2024.
Kraft Heinz is splitting into two companies a decade after they joined in a massive merger that created one of the biggest food companies on the planet. One of the companies will include brands such as Heinz, Philadelphia cream cheese and Kraft Mac & Cheese. The other will include brands like Oscar Mayer, Kraft Singles and Lunchables. When the company formed in 2015 it wanted to capitalize on its massive scale, but shifting tastes complicated those plans, with households seeking to introduce healthier options at the table. Kraft Heinz's net revenue has fallen every year since 2020.
About 780,000 pressure washers sold at retailers like Home Depot are being recalled across the U.S. and Canada, due to a projectile hazard that has resulted in fractures and other injuries among some consumers.
President Donald Trump has fired one of two Democratic members of the U.S. Surface Transportation Board to break a 2-2 tie ahead of the board considering the largest railroad merger ever proposed.
