On this week's episode of "This Changes Things" we get a preview of the big stories coming out of CES in Las Vegas. Our own Jon Steinberg says it's the year of the voice assistant. Monty Sharma, CEO of both Jenny Craig and Curves, shares what it takes to successfully turn a company around in a rapidly-changing industry like health and fitness. He says it all starts with the right team. Then Pranav Yadav, CEO of neuromarketing firm Neuro-Insight, and George Slefo, Tech Reporter at Ad Age, take a look at innovations in the advertising industry. They discuss how new technology like brain mapping are improving the way companies target customers. Plus, a look at some of the top female entrepreneurs to watch in 2018.

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Apple posts stronger-than-expected Q2 results
Apple CEO Tim Cook said Thursday that the majority of iPhones sold in the U.S. in the current fiscal quarter will be sourced from India, while iPads and other devices will come from Vietnam as the company works to avoid the impact of President Trump’s tariffs on its business. Apple’s earnings for the first three months of the year topped Wall Street’s expectations thanks to high demand for its iPhones, and the company said tariffs had a limited effect on the fiscal second quarter’s results. Cook added that for the current quarter, assuming things don’t change, Apple expects to see $900 million added to its costs as a result of the tariffs.
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