On this week's episode of "This Changes Things" we get a preview of the big stories coming out of CES in Las Vegas. Our own Jon Steinberg says it's the year of the voice assistant. Monty Sharma, CEO of both Jenny Craig and Curves, shares what it takes to successfully turn a company around in a rapidly-changing industry like health and fitness. He says it all starts with the right team. Then Pranav Yadav, CEO of neuromarketing firm Neuro-Insight, and George Slefo, Tech Reporter at Ad Age, take a look at innovations in the advertising industry. They discuss how new technology like brain mapping are improving the way companies target customers. Plus, a look at some of the top female entrepreneurs to watch in 2018.

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Musk loses crown as world’s richest to software giant Larry Ellison
Oracle co-founder Larry Ellison wrested the title of the world’s richest man from longtime holder Elon Musk early Wednesday as stock in his software giant rocketed more than a third in a stunning few minutes of trading. That is according to wealth tracker Bloomberg. A college dropout, the 81-year-old Ellison is now worth $393 billion, Bloomberg says, several billion more than Musk, who had been the world’s richest for four years. The switch in the ranking came after a blockbuster earnings report from Oracle. Forbes still has Musk as the richest, however, valuing his private businesses much higher.
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