Many people see PlayStation as a hardware company that creates gaming consoles.
But it’s actually much more like Netflix and HBO, according to Asad Qizilbash, the Sony unit’s Vice President of Marketing.
“We really see PlayStation as more of an entertainment brand. And really that...PlayStation box is just a doorway into a whole world of entertainment.”
Sony has 12 studios that create exclusive games for the platform, and that keeps gamers loyal, explained Qizilbash.
“Our exclusive games are absolutely crucial.”
“God of War”, which has a massive following in the gaming world, is one example of an exclusive title.
The new version, which Qizilbash said has evolved tremendously from the previous, will be released on April 20th.
“The things that people love about ‘God of War,’ we’ve kept,” said Qizilbash. But Kratos, the protagonist, now has a son, which adds more depth to the storyline.
For the full interview, [click here](https://cheddar.com/videos/playstation-talks-the-return-of-god-of-war).
A black bear from Ukraine was rescued from an abandoned zoo and transferred to another in Scotland.
Ohio state troopers rescued a piglet off of a highway.
The house that Jamie Lee Curtis's character lived in during the first several Halloween movies is now up for sale.
New data shows that pet owners a paying a premium to live with their furry friends.
A study showed that the southern accent is changing and under threat.
Brazilian actress and writer Suzana Pires spoke with Cheddar News about her nonprofit for women, how Sharon Stone wrote a foreword in her new book and what it's like being a telenovela star in Latin America.
Kate Sandoval Box, beauty director of 'Oprah Daily,' shares the beauty products that staff and fans are raving about this year.
Melissa Marra-Alvarez, curator of education and research, and Elizabeth Way, associate curator of costume, both with the Museum at The Fashion Institute of Technology, joined Cheddar News to discuss how food and food culture impact fashion.
Home organizing expert Katie McCann shares tips to help you organize that tiny space to keep it accessible and safe.
Chef Chrissy of Krave restaurant offers healthy suggestions to update vibrant traditional Caribbean recipes.
