The battle for users rages on in social media. The big players in the industry all released a number of new products, and some, like Snapchat, unveiled redesigns to draw people in. Did it pay off? Diply President Dan Lagani takes a look at the winners and losers in 2017. Diply conducted a survey looking at how people are using social media apps and sites. Facebook, unsurprisingly, came out on top as the most popular platform. What is surprising, however, is that millennials are 45 times more likely to use Facebook than Twitter, and that lead is expected to grow. When asked which platform they would be most likely to delete in 2018, respondents put LinkedIn at the top of their list. Following closely behind were Twitter and Snapchat. After Snap's major revenue miss this year, the company needs a big boost to turn things around in the new year.

Share:
More In Business
Trump Highlights Partnership Investing $500 Billion in AI
President Donald Trump is talking up a joint venture investing up to $500 billion for infrastructure tied to artificial intelligence by a new partnership formed by OpenAI, Oracle and SoftBank. The new entity, Stargate, will start building out data centers and the electricity generation needed for the further development of the fast-evolving AI in Texas, according to the White House. The initial investment is expected to be $100 billion and could reach five times that sum. While Trump has seized on similar announcements to show that his presidency is boosting the economy, there were already expectations of a massive buildout of data centers and electricity plants needed for the development of AI.
Cybersecurity is Entering a New Era
Jim Guinn, EY Americas Cybersecurity Leader, shares how companies must stay vigilant and navigate the evolving regulatory landscape. *Sponsored by EY
Load More