*By Michael Teich*
Russia is still three victories away from hoisting up the FIFA World Cup 2018 trophy, but President Vladimir Putin may already be the tournament's champion.
"This is nothing but a diplomatic and political win for Putin," said Jeffrey Marcus, publisher of [The Banter](http://jointhebanter.com/).
Russia’s victory over soccer powerhouse Spain in Sunday's Round of 16 shocked the sports community and prompted speculation that corruption could be a factor in the historic upset.
The country already engineered to get the World Cup by throwing money around to FIFA officials, said Marcus, and now it could be motivated to influence the outcome of matches. Marcus himself said he joked in his [daily newsletter](https://mailchi.mp/7947f595e587/world-cup-banter-kicks-from-the-penalty-mark) that "this was the biggest Russian upset since the 2016 election."
But Putin shouldn't feel the need to rig the games, Marcus said, because the Russian leader's World Cup campaign is successful just by "having a positive tournament that has gone on without a hitch."
“He looks like the leader of a legitimate government and an open society where people are having fun and rallying around soccer,” said Marcus.
“All of the other stuff when it comes to Russian politics and what Putin’s been doing has been brushed to the side.”
For full interview, [click here](https://cheddar.com/videos/why-putin-is-the-world-cups-biggest-winner).
Brand consultant Allen Adamson said the companies that don't speak up in the age of social media, are doomed to become irrelevant. That's the bet Nike is making with its new campaign.
Nike's decision to tap Colin Kaepernick as the new face of the 'Just Do It' campaign is inspiring some and offending others. Mashable's Marcus Gilmer joins Cheddar to discuss how the new deal came together.
When the NFL season kicks off Thursday, the league will have a new official pizza partner. Pizza Hut executives Marianna Radley and Artie Starrs announced new deals for fans and what it hopes to get from the partnership.
Nike shares were lower after the company announced it would feature Colin Kaepernick as part of its new ad campaign. #NikeBoycott trended on Twitter as users showed themselves destroying Nike apparel.
These are the headlines you Need 2 Know.
Maryann Turcke, the COO of the NFL, is the highest ranking woman in professional sports leadership. She talks to Cheddar about gender inequality in the industry and what she's doing to reach a younger audience that's cutting the cord.
These are the headlines you Need 2 Know.
After criticism from the French tennis federation that her much-loved "catsuit" was disrespectful to the sport, Serena Williams took the court at the U.S. Open in a tutu -- and blew open a conversation long-asked in offices everywhere: just what is "work appropriate attire"? Vanessa Friedman, fashion critic for the New York Times, said it's about time.
These are the headlines you Need 2 Know.
Three-time Stanley Cup champion Martin Brodeur is returning to the sport to head business development for his former team, the New Jersey Devils.
