The Stranger Things Netflix is Doing With Advertising
'Stranger Things' is everywhere as more brands are jumping on the supernatural trend. Coca-Cola, Tide, and Baskin-Robbins are just a few to team up with Netflix. The streaming service has avoided advertising for years, but are they ready to cash in on the opportunity? Cheddar senior reporter Michelle Castillo breaks it all down.
Update: After publication of the story, Netflix clarified no company made direct payments to be featured in "Stranger Things," including Coke and Baskin Robbins. Many companies, like New Coke, were chosen because of their accuracy to the 1980s era and were written into the script before outreach to the brands, Netflix claims. Companies featured in the show were involved in marketing partnerships. They were allowed to use "Stranger Things" characters in certain products, which in turn helped promote the show.
Other companies like Nike, Lego and H&M participated in consumer product deals with Netflix. These companies paid a licensing fee to sell "Stranger Things" products.
For more details, please visit: https://cheddar.com/media/stranger-promos-netflix-teams-up-with-big-names-for-hit-show
Arturo Béjar testified before a Senate subcommittee on Tuesday about social media and the teen mental health crisis, hoping to shed light on how Meta executives, including Zuckerberg, knew about the harms Instagram was causing but chose not to make meaningful changes to address them.
Uber missed analysts' projections for earnings per share and revenue this past quarter. Cheddar News takes a closer look at the numbers and explains what to expect for the rest of the fiscal year.
The Air Force is asking Congress to restrict further construction of the towering wind turbines that have edged closer to its nuclear missile sites in Montana, Wyoming, North Dakota, Nebraska and Colorado.
Elon Musk unveiled 'Grok,' his new A.I. chatbot over the weekend, adding that it will be more rebellious than its counterparts. Cheddar News breaks it down.
The trial between Google and the maker of the game Fortnite will begin Monday as a San Francisco jury will hear Epic Games' case claiming the Google Play Store takes an unfair commission on purchases made through apps.
Google on Monday will try to protect a lucrative piece of its internet empire at the same time it’s still entangled in the biggest U.S. antitrust trial in a quarter century.
