The Stranger Things Netflix is Doing With Advertising
'Stranger Things' is everywhere as more brands are jumping on the supernatural trend. Coca-Cola, Tide, and Baskin-Robbins are just a few to team up with Netflix. The streaming service has avoided advertising for years, but are they ready to cash in on the opportunity? Cheddar senior reporter Michelle Castillo breaks it all down.
Update: After publication of the story, Netflix clarified no company made direct payments to be featured in "Stranger Things," including Coke and Baskin Robbins. Many companies, like New Coke, were chosen because of their accuracy to the 1980s era and were written into the script before outreach to the brands, Netflix claims. Companies featured in the show were involved in marketing partnerships. They were allowed to use "Stranger Things" characters in certain products, which in turn helped promote the show.
Other companies like Nike, Lego and H&M participated in consumer product deals with Netflix. These companies paid a licensing fee to sell "Stranger Things" products.
For more details, please visit: https://cheddar.com/media/stranger-promos-netflix-teams-up-with-big-names-for-hit-show
The crypto industry is still reeling from Terra's recent crash. The company's blockchain was temporarily halted earlier this month after the collapse of its cryptocurrency Luna (LUNA) and its stablecoin TerraUSD (UST), which led to almost $45 billion being wiped from the tokens' market caps within a week. Now, many are left wondering what Terra's struggles mean for the broader crypto market. Reeve Collins, CEO of the NFT platform BLOCKv, joins Cheddar News' Closing Bell from Davos 2022 to discuss.
China's largest ride-hailing company will no longer be listed on the world's largest stock exchange. Didi shareholders voted on Monday to delist from the New York Stock Exchange, less than a year after launching a $4.4 billion IPO with the most significant U.S. share offering by a Chinese company since Alibaba debuted in 2014. Since going public in June of last year, around $70 billion has been wiped from Didi's market value and shares of the company have dropped nearly 90%. Now, Didi is expected to begin preparations to list in Hong Kong. Kevin T. Carter, founder and Chief Investment Officer of EMQQ Global, joins Cheddar News' Closing Bell to discuss.
Ahead of the Meta shareholder meeting, more than five hundred doctors have jointly sent a letter to investors to hold the Facebook parent accountable for the risks its platforms have posed to the public and mental health. Dr. Rob Davidson, a West Michigan ER physician and executive director of the Committee to Protect Health Care, joined Cheddar News to discuss how medical professionals are coming together to highlight the social media giant's spread of misinformation, especially during the pandemic. "We've seen the direct impacts of misinformation and disinformation that spreads like wildfire on the social media platforms," he said. "Our goal with this letter is to try to get the shareholders of Meta to convince leadership that they need to do a better job."
Snap downgraded its earnings and revenue expectations for the second quarter, saying the "macroeconomic environment" has deteriorated faster than the company anticipated. The warning sent shockwaves through the digital ad industry, dragging down a handful of other tech stocks, including Pinterest, Meta, and Twitter. Daniel Cobb, CEO and Chief Strategy Officer of Daniel Brian Advertising, joined Cheddar to discuss the reason behind this warning, and why it's bringing so many social media stocks down.
