When you sing along to a soundtrack or hear your favorite jingle you may not understand the history of that sound. A lot goes into bringing music to your ears. Oscar Hoglund, CEO of the music licensing platform Epidemic Sound, joins Cheddar to discuss its expansion to the U.S. and blending video and audio.
Hoglund explains that the site has created a massive library, to which you can subscribe for unlimited use or license tracks per second. Its clients range from the smallest YouTube content creators to huge production companies. He talks about the trend of blending video and audio and why he's encouraged by other media companies such as Facebook teaming up with music licsening sites.
Plus, artist payment within the music industry is a controversial subject, many thinking the artist doesn't get the proper amount of compensation. Hoglund says Epidemic Sound strives for a 50/50 revenue split with all artists. He hopes that it encourages musicians to stay on the site.
If you wanted to previously find an image that perfectly matched what you saw in your head online, you had to type in a wordy search inquiry and would get countless results back. Now, that mental snapshot can be crafted in seconds by artificial intelligence and sometimes it’s even better than you could imagine.
Google on Wednesday disclosed plans to infuse its dominant search engine with more advanced artificial-intelligence technology, a drive that's in response to one of the biggest threats to its long-established position as the internet's main gateway.
