The Olympics are coming to a close but many top athletes who've attracted huge social media followings may have potential far off the ice or slopes and well after the games end. Gregory Galant is the Co-creator of The Shorty Awards and the CEO of MuckRack and joins Cheddar to explain the role of social media in this year's Olympics.
Galant explains that athletes have always been sponsored by brands, but now they have their own platforms to pursue deals. Instagram feeds and Twitter provide great platforms for fan engagement and brand engagement.
In terms of reacting to surprise Gold winners and viral Olympic moments, Galant says brands have learned to move a lot faster. Brands have real-time advertising teams that can jump on opportunities as they arise.
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Swedish buy now, pay later company Klarna is making its highly anticipated public debut on the New York Stock Exchange Wednesday, the latest in a run of high-profile initial public offerings this year. The offering priced at $40 Tuesday, above the forecasted range of $35 to $37 a share, valuing the company at more than $15 billion. The valuation easily makes Klarna one of the biggest IPOs so far in 2025, which has been one of the busier years for companies going public. Other popular IPOs so far this year include the design software company Figma and Circle Internet Group, which issues the USDC stablecoin..
