Andrew Weir, brand leader for Aberlour Distillery, discusses the rise of whiskey as a go-to spirit around the world. He also explains Scotland's annual celebration of the poet Robert Burns. Weir explains Burns Night honors Scotland's national poet Robert Burns, whose most famous work is likely "Auld Lang Syne." He reveals the poet has also influenced contemporary artists such as Bob Dylan and Michael Jackson. Whiskey revenue has increased across the globe thanks to younger consumers being "less naive," according to Weir. He says they're more willing to spend money on a nice drink.

Share:
More In Culture
Walk and Talk: New York Fashion Week Founder Fern Mallis
Cheddar News anchor Hena Doba joins Fern Mallis, founder of New York Fashion Week, for a walk-and-talk touching on the origins of the weeklong event and how it became one of the biggest celebrations of fashion in the world. 
StubHub Ranks Most In-Demand Summer Concerts
StubHub has compiled a list of the top 10 most in-demand concerts for the summer season, with Taylor Swift, Beyonce, Morgan Wallen, Bruce Springsteen and Coldplay rounding out the top five.
Load More