Andrew Weir, brand leader for Aberlour Distillery, discusses the rise of whiskey as a go-to spirit around the world. He also explains Scotland's annual celebration of the poet Robert Burns. Weir explains Burns Night honors Scotland's national poet Robert Burns, whose most famous work is likely "Auld Lang Syne." He reveals the poet has also influenced contemporary artists such as Bob Dylan and Michael Jackson. Whiskey revenue has increased across the globe thanks to younger consumers being "less naive," according to Weir. He says they're more willing to spend money on a nice drink.

Share:
More In Culture
Nationwide Celebrations for July 4th
Hot temperatures and the threat of storms didn't stop Americans from coming out and celebrating the Fourth of July to watch parades and fireworks.
Finding a Last-Minute Summer Travel Deal
If you're still looking to book flights domestically or abroad, it's still not too late to do so. Katy Nastro from Going.com spoke with Cheddar News to provide tips on how to find the best deals without hesitating over high prices.
Load More