Andrew Weir, brand leader for Aberlour Distillery, discusses the rise of whiskey as a go-to spirit around the world. He also explains Scotland's annual celebration of the poet Robert Burns. Weir explains Burns Night honors Scotland's national poet Robert Burns, whose most famous work is likely "Auld Lang Syne." He reveals the poet has also influenced contemporary artists such as Bob Dylan and Michael Jackson. Whiskey revenue has increased across the globe thanks to younger consumers being "less naive," according to Weir. He says they're more willing to spend money on a nice drink.

Share:
More In Culture
Labor Day Weekend Games for All Ages
There won't be a shortage of parties and barbecues this Labor Day weekend. Madeleine Buckley, senior editor with The Toy Insider, joined Cheddar News to show what games are available for families and friends of all ages to enjoy together.
Load More