Everything is going "smart" these days...your cars and home, for example. But what about your hotel room? Hilton launched its first "connected room" on Tuesday, which aims to give guests a customizable stay by using just their phone.
Hilton's "connected room" can: sync guest's Netflix account with the TV, adjust the thermostat to a guest's preference, and personalize photos in the room. Sloser talks about how Hilton plans to change consumer behavior so that this connected room is successful.
Plus, how Hilton plans to collect guests' data in order for this connection room to work. Sloser talks about the privacy concerns and what the company is doing to ensure personal information isn't compromised.
The Trump administration announced a trade deal with the United Kingdom Thursday in grandiose terms, but with only limited details about what it achieves.
R.J. Hottovy, Head of Analytical Research at Placer.ai, unpacks the recent changes at Starbucks and if the brand refresh has helped the business. Watch!
