Brands are increasing their efforts in using influencer marketing to reach tech tech-savvy consumers. Fownders CEO and founder Gerard Adams joins us with a look at what the future of brand influence might look like. The man they call "The Millennial Mentor" says its more important than ever to leverage social channels to spread brand messaging and marketing campaigns.
Adams gives an update on his role in Sprint's #LiveUnlimited campaign. He says it aims at using successful millennial entrepreneurs to target valuable young demographics. He also gives us his do's and don'ts for influencer marketing strategies.
Finally, we learn about Adams' mentorship work with his company, Fownders. He shares his top lessons for success heading into 2018. The entrepreneur stresses the importance of finding a mentor and staying persistent into the new year.
Under Google’s updated inactive account policy, which the tech giant announced back in May, accounts that haven’t been used in at least two years could be deleted. Accounts deemed inactive could be erased beginning Friday.
Supporting nonprofits on GivingTuesday this year could have a bigger impact than usual. Why? Because nonprofits and industry groups say donations so far are down compared with previous years.
