The car racing organization's biggest focus now is trying to reach millennials by adjusting how the sport can be consumed, says Joe Gibbs, owner of a NASCAR racing team and a former NFL coach.
For full interview, [click here](https://cheddar.com/videos/joe-gibbs-helps-stanley-black-and-decker-celebrate-175-years).
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The esports organization is teaming up with Bumble, the women-first social and dating app, to bring together the team for competitive play in the shooter Fortnite.
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