The Container Store, a specialty retailer of storage and organization products, saw record sales in September with the debut of the Netflix show Get Organized with The Home Edit.
The company entered an exclusive partnership with the show, which features expert organizers Clea Shearer and Joanna Teplin helping clients "contain their clutter," back in 2019, but the relationship finally paid off in September following the show's launch on the streaming platform.
Sales were up 17.8 percent that month and continued to make gains into October.
"It's just been a fabulous, fabulous partnership," Melissa Reiff, chairwoman and CEO of The Container Store, told Cheddar. "I love those gals. They are so creative. They are so innovative."
The Container Store developed a product line just for the show that was featured extensively in the first season, providing the tools for Shearer and Teplin's interventions, which include the celebrity homes of Reese Witherspoon and Eva Longoria.
In more Netflix-related news, Marie Kondo of Tidying Up with Marie Kondo is launching a collection of organizing tools with The Container Store that's set to hit shelves in 2021.
"We have always tried to cultivate partnerships with appropriate brands, and brands that our customers would really relate to," Reiff said.
Outside of these high-profile partnerships, 2020 has been a strong year for the Texas-based retailer. New interest in DIY home improvement has driven sales in the category.
"Customers are really responding now to more DIY," Reiff said. "We can install your closets, but I think they're feeling gratification now by doing it themselves."
She added that online business was up more than 86 percent in the second quarter.
After briefly shutting down early in the pandemic, The Container Store reopened all 93 locations with curbside pickup and in-store service by appointment. Reiff said the interest in organizing amid the pandemic comes from a natural desire to feel more comfortable in uncertain times.
"I think just as human beings we want to feel safe, secure, and warm," she said. "When you are organized, there is absolutely no doubt about it: It gives you peace. It's less stressful, and our customers are really responding to that."
Bambu Ventures's Kyle Pretsch dives into Lemonaid’s $10M buyout, down from 23andMe’s $400M price tag, and what’s next after Chrome Co.’s dramatic pivot.
Former Cisco Systems CEO John Chambers learned all about technology’s volatile highs and lows as a veteran of the internet’s early boom days during the late 1990s and the ensuing meltdown that followed the mania. And now he is seeing potential signs of the cycle repeating with another transformative technology in artificial intelligence. Chambers is trying take some of the lessons he learned while riding a wave that turned Cisco into the world's most valuable company in 2000 before a crash hammered its stock price and apply them as an investor in AI startups. He recently discussed AI's promise and perils during an interview with The Associated Press.
Grove Collaborative’s CEO shares how the company is reinventing everyday goods with sustainability at the core and working toward a plastic-free future.
Atlanta Mayor Andre Dickens shares plans for affordable housing, community-led growth, and why private and public grocery stores could be key to food equity.
Tesla reported a surprise increase in sales in the third quarter as the electric car maker likely benefited from a rush by consumers to take advantage of a $7,500 credit before it expired on Sept. 30. The company reported Thursday that sales in the three months through September rose 7% compared to the same period a year ago. The gain follows two quarters of steep declines as people turned off by CEO Elon Musk’s foray into right-wing politics avoided buying his company’s cars and even protested at some dealerships. Sales rose to 497,099 vehicles, compared with 462,890 in the same period last year.
Tom’s Guide Editor-in-Chief Mark Spoonauer breaks down Apple & Amazon's latest product drops—what's hot, what's hype, and what really matters for users.
