Ted Chung Talks Working With Snoop Dogg, and Creating Multicultural Campaigns
Ted Chung is the founder of marketing firm Cashmere Agency, which focuses on multicultural campaigns for brand all over the world. Cheddar visits his Los Angeles location to talk about how brand marketing is changing, and what brands need to do to stand out from the crowd when it comes attracting millennials.
Chung discusses the importance of focusing on multicultural marketing, and how brands need to fully reflect the people who are purchasing their products. He also practices what he preaches by employing 90% multicultural employees, and 50% of the company's leadership roles are women.
Chung is also Snoop Dogg's long-time business partner and a co-investor in many of the artist's entertainment ventures. Chung explains how he met Snoop, and how they started working together almost 10 years ago. The duo are currently working on a Netflix project called "Coach Snoop," a docu-series following the rapper and a group of kids in his Snoop youth football league. The series will be out at the beginning of 2018.
The Federal Communications Commission knows (to loosely quote Drake) "when that [AI robocall] hotline bling, that can only mean one thing" — deception. The agency says bad actors have been using these voices to misinform voters.
David Stryzewski, CEO of Sound Planning Group, breaks down Disney’s latest results, from adding Taylor Swift to building out ESPN, and why Bob Iger’s leadership is crucial.
Kevin Cohee, CEO and chairman of OneUnited Bank, discusses the power of financial literacy and how education and technology can help bridge the racial wealth gap.
Alex McGrath, Chief Investment Officer at NorthEnd Private Wealth, discusses why the A.I. hype can’t power the market forever and how to position investments in the current market.
Paul Verna of Insider Intelligence breaks down how the company is positioned, whether they can make their streaming service profitable, and the upper limit of streaming bundle prices.
From Flamin’ Hot Cheetos to Sweet Heat Starburst, America’s snacks are getting spicier. Now, Coca-Cola wants in on the trend. The beverage giant introduced Coca-Cola Spiced, the first new permanent offering to its North American portfolio in three years.
Taylor Swift’s camp is hitting Jack Sweeney, a junior at the University of Central Florida, with a cease-and-desist letter that blamed his automated tracking of her private jet for tipping off stalkers as to her location.
