After a snowmobile accident during a professional competition in 2008 resulted in the amputation of his leg, Mike Schultz knew there was only one thing to do: find a way to continue competing in the sports that he loves. Ten years later, Mike is now a first-time Team USA and Paralympic Snowboarder. Schultz joined us to share more about his story and what motivates him to get up and get started each day.
In order for Schultz to continue to compete, he had to create the prosthetic knee and foot. Schultz set out to design a better leg to get back into action. He then went to LA for the X Games and came home with a silver medal. Dirt bike and snowmobiles weren’t enough. As a para-athlete, he taught himself to snowboard, and now finds himself representing Team USA as a top contender for gold in the 2018 Winter Paralympics.
Initially, Schultz developed the prosthetic leg for himself. After realizing there was demand from other adaptive athletes, he started his own company, called Biodapt. The company supplied the entire U.S. para-snowboard team with equipment for lower-limb amputees.
Brand consultant Allen Adamson said the companies that don't speak up in the age of social media, are doomed to become irrelevant. That's the bet Nike is making with its new campaign.
Nike's decision to tap Colin Kaepernick as the new face of the 'Just Do It' campaign is inspiring some and offending others. Mashable's Marcus Gilmer joins Cheddar to discuss how the new deal came together.
When the NFL season kicks off Thursday, the league will have a new official pizza partner. Pizza Hut executives Marianna Radley and Artie Starrs announced new deals for fans and what it hopes to get from the partnership.
Nike shares were lower after the company announced it would feature Colin Kaepernick as part of its new ad campaign. #NikeBoycott trended on Twitter as users showed themselves destroying Nike apparel.
These are the headlines you Need 2 Know.
Maryann Turcke, the COO of the NFL, is the highest ranking woman in professional sports leadership. She talks to Cheddar about gender inequality in the industry and what she's doing to reach a younger audience that's cutting the cord.
These are the headlines you Need 2 Know.
After criticism from the French tennis federation that her much-loved "catsuit" was disrespectful to the sport, Serena Williams took the court at the U.S. Open in a tutu -- and blew open a conversation long-asked in offices everywhere: just what is "work appropriate attire"? Vanessa Friedman, fashion critic for the New York Times, said it's about time.
These are the headlines you Need 2 Know.
Three-time Stanley Cup champion Martin Brodeur is returning to the sport to head business development for his former team, the New Jersey Devils.
