Sir Mix-A-Lot's iconic 1992 hit Baby Got Back has transcended decades and found new life thanks, in part, to Chex Mix.

The snack and cereal maker is bringing its bagel chip back to life after removing them from all of its bags in 2009. But to bring the chip back, the snackmaker leaned on Sir-Mix-A-Lot  and his iconic hit to get the hype around its mini bagels buzzing.

"I've always worked in a place where I controlled everything. It was all me, my stuff. And these guys had some messages they needed put in rap form and they made sure that I got them done," Sir Mix-A-Lot told Cheddar News.

While the Chex remix of Baby Got Back starts off with the words "I like my Chex and I cannot lie," the rapper gave some insight into where he got the idea for the original song.

"The song was really about my frustration with the way African American females were presented in show business. They were always playing maids [or] the smart mouth neighbor on comedy shows," he said. "I think the beauty of Baby Got Back is that it made those sisters understand that somebody had their back in show business."

With a song that has remained fairly relevant for the better part of 30 years, Sir-Mix-A-Lot talked about what factors led to the life of the song lasting as long as it has.

"When people make a gigantic pop song, it's never intentional," he said. "It was banned while it was number one. Think about that. So it became the forbidden fruit, which gave it legs."

Share:
More In Culture
Be Well: The Rise of the Mocktails
Nora Minno, a registered dietician, spoke about the rise of the mocktail and explained the benefits of this non-alcoholic mixed beverage that can be made with fruits, seltzer or with non-alcoholic spirits.
In Case You Missed It: Swedish Singer Winds Eurovision Competition
Swedish singer Loreen won this year's Eurovision competition on Saturday night with her song "Tattoo." The singer beat acts from 25 other countries and became the second performer to take the prize twice after winning previously in 2012, but it was the Princess of Wales, Kate Middleton who stole the show before the competition got started.
Load More