Should Traditional Retailers Adopt Subscription Box Model?
Traditional retailers are looking to capitalize on the growing subscription box trend. The market pioneered by companies like Blue Apron, Birch Box, and Stitch Fix offers an opportunity to better understand consumer behavior through data. Brand Innovators Chief Marketing Officer Ted Rubin explains why Target, Walmart, and JC Penney are entering this space.
"These guys know this business in many ways better than the box services," says Rubin. "Their profitability has been limited."
Only 15% of U.S. digital buyers had subscribed to a box-type service in 2017, according to McKinsey & Company.
Ford Motor Co. is resuming construction on a Michigan electric vehicle battery plant that the company postponed two months ago during a strike by the United Auto Workers union.
The marketing slogan for Stanley Tumbler flask products is built for life and it looks like one video proves that to be true after a woman showed her burned-out car on TikTok along with her Tumbler cup, which was left undamaged.
Nvidia's stock closed at an all-time high Monday at above $504 a share, ahead of the company's latest quarterly earnings report which is due out later Tuesday.
The CEOs of three popular tech companies have been subpoenaed by the Senate Judiciary Committee, which ordered the heads of Discord, Snap and X to testify at a hearing on protecting children online.
'X' owner Elon Musk says he is suing watchdog group Media Matters after the group published an analysis writing that the social media company was placing advertisements from several brands next to anti-Semitic content.
