Should Traditional Retailers Adopt Subscription Box Model?
Traditional retailers are looking to capitalize on the growing subscription box trend. The market pioneered by companies like Blue Apron, Birch Box, and Stitch Fix offers an opportunity to better understand consumer behavior through data. Brand Innovators Chief Marketing Officer Ted Rubin explains why Target, Walmart, and JC Penney are entering this space.
"These guys know this business in many ways better than the box services," says Rubin. "Their profitability has been limited."
Only 15% of U.S. digital buyers had subscribed to a box-type service in 2017, according to McKinsey & Company.
Under Google’s updated inactive account policy, which the tech giant announced back in May, accounts that haven’t been used in at least two years could be deleted. Accounts deemed inactive could be erased beginning Friday.
Supporting nonprofits on GivingTuesday this year could have a bigger impact than usual. Why? Because nonprofits and industry groups say donations so far are down compared with previous years.
