Traditional retailers are looking to capitalize on the growing subscription box trend. The market pioneered by companies like Blue Apron, Birch Box, and Stitch Fix offers an opportunity to better understand consumer behavior through data. Brand Innovators Chief Marketing Officer Ted Rubin explains why Target, Walmart, and JC Penney are entering this space. "These guys know this business in many ways better than the box services," says Rubin. "Their profitability has been limited." Only 15% of U.S. digital buyers had subscribed to a box-type service in 2017, according to McKinsey & Company.

Share:
More In Business
Stretching Your Dollar: How to Treat Yourself for the Holidays
The holiday season is here and it could be a stressful time as people plan shopping, cooking and traveling. Sally Holmes, editor-in-chief of InStyle Magazine, joined Cheddar News to discuss a new social media trend #Treatculture that helps people take a moment to treat themselves and how that is a psychological benefit to relieve stress.
Wikipedia's Most Viewed Stories 2023
Wikipedia has released its list of most viewed articles for 2023 with the site seeing over 84 billion visits. The most searched topic was ChatGPT with nearly 50 billion page views
Load More