Traditional retailers are looking to capitalize on the growing subscription box trend. The market pioneered by companies like Blue Apron, Birch Box, and Stitch Fix offers an opportunity to better understand consumer behavior through data. Brand Innovators Chief Marketing Officer Ted Rubin explains why Target, Walmart, and JC Penney are entering this space. "These guys know this business in many ways better than the box services," says Rubin. "Their profitability has been limited." Only 15% of U.S. digital buyers had subscribed to a box-type service in 2017, according to McKinsey & Company.

Share:
More In Business
Pop-Tart Inventor William Post Dead at 96
The self-proclaimed "only Post who worked at Kellogg" was a military veteran who fought in World War II before inventing everyone’s favorite fruit-filled breakfast ravioli.
Many Lab-Grown Diamonds Have Cloudy Sustainability Claims
Lab-created diamonds come with sparkling claims: that they are ethically made by machines running on renewable energy. But many don't live up to these claims or don't respond to questions about their electricity sources, and lab diamonds require a lot of electricity.
Load More