Rafael Urbina Quintero, CEO and Chairman of Vix, discusses the company's global audience, which focuses on Hispanic and Latin American communities across the world. Urbina-Quintero discusses how the platform has changed since its 1999 founding, now focused on reaching audiences through video and mobile. We discuss how that platform seeks to bring audiences information of the moment, but does not claim to be a news site like Buzzfeed or NBC. Instead, the focus is on engaging millennials through various lifestyle brands that generate cross-platform engagement.

Share:
More In Culture
Inside the Legendary Delmonico's Restaurant and How It's Bounced Back
The pandemic was difficult for the nation's restaurant industry. And one of New York City's famous Delmonico's is ready to look past that and toward the future when it reopens on Friday. Max Tucci, Delmonico's global brand officer, and Dennis Turcnovic, owner of Delmonico's, both joined Cheddar News to discuss the history of the restaurant, how it always bounces back and what delicious offerings the menu has.
Celebrating International Chocolate Day With Fondue
Lucas Jensen, senior manager of company-operated locations, and Gabi Picinic, general manager, both of 'The Melting Pot,' joined Cheddar News to demonstrate how to go about a chocolate fondue at home, explaining the process and ingredients needed to do so.
Load More