Rafael Urbina Quintero, CEO and Chairman of Vix, discusses the company's global audience, which focuses on Hispanic and Latin American communities across the world.
Urbina-Quintero discusses how the platform has changed since its 1999 founding, now focused on reaching audiences through video and mobile. We discuss how that platform seeks to bring audiences information of the moment, but does not claim to be a news site like Buzzfeed or NBC.
Instead, the focus is on engaging millennials through various lifestyle brands that generate cross-platform engagement.
A new study shows different strategies may be effective at motivating people to donate, apart from all that “sadvertising.” The study from Nathan Chan, assistant professor at the University of Massachusetts Amherst, and Casey Wichman, assistant professor at the Georgia Institute of Technology, found that people in good moods are more likely to donate to a charitable cause.
Actor Randall Park is making his feature debut as a director with the upcoming film, "Shortcomings," and spoke with Cheddar News about the movie. Other cast members also joined to talk about the film.
