NASCAR legend Jeff Gordon joined Cheddar News this week as the iconic racing league celebrates its 75th anniversary.

Gordon, who last raced in 2015, is now the fulltime owner of Hendrick Motorsports. He first became an equity owner in 1999. He told Cheddar's Kristen Scholer that his transition into ownership was relatively seamless.

"My perspective, now that I take all of that knowledge or experience and put it into being part of a co-ownership with Rick Hendrick and just focusing on the foundation that's been built there," he said.

Gordon said the next phase of his career is about helping grow the sport of NASCAR and exposing it to as many new demographics as possible.

Part of NASCAR's growth will be put on display this coming summer when the league has its first street race in Chicago.

"I think that's going to be a testing bed for what's ahead in the future of what kind of venues and racetracks – not just in the U.S. but broader areas. Maybe in North America. It could be Canada, it could be Mexico or beyond and see NASCAR really go global," Gordon told Cheddar News.

When it comes to overhauling the NASCAR experience with EVs, he said it will probably take some time for the league to get there. He noted that when the shift happens, the league will be ready but its primary goal is to maintain the hype and excitement around NASCAR.

Share:
More In Sports
Does Croatia Have What it Takes to Beat England?
After Croatia's long-fought match against Russia on Saturday, the team may not have the stamina to beat England this week. "Croatia's had to play two very long 120-minute games followed by penalty shootouts," says Mike Murphy, deputy editor at Quartz. "That'll work in England's favor."
Shaq: NBA Is 'a Little Bit Broken'
With the Golden State Warriors signing its fifth All-Star, some wonder whether the league has forever changed. "I just miss the days when guys would compete against each other ... Now with the world we live in, there's so much pressure on these kids to win," Shaquille O'Neal told Cheddar.
Shaq Embarks on First World DJ Tour
The basketball star, who has been DJing since the 80s, tells Cheddar that he initially decided to start spinning after attending a Public Enemy concert and meeting Chuck D and Terminator X. "I got enough money to go to the pawn shop, get some turntables and taught myself how to DJ." His "Summer of Shaq" tour began June 9 and runs through August 5.
Cristiano Ronaldo: A Reality Star In the Making?
Facebook is in talks to launch a 13-episode series about the Portuguese soccer star for its Facebook Watch platform. It's reported Ronaldo could make $10 million from the series but it's unclear if Facebook's investment in original content would turn into viewers, says Taylor Lorenz, a staff writer at The Atlantic.
Is LeBron the Next Oprah?
After signing a $154 million contract with the L.A. Lakers, some are wondering if the basketball legend has some ulterior motives in moving to the West Coast. “I think he’s primarily going to become a dominant producing force and maybe becomes an Oprah-type person, who launches his own channel,” Sean O’Connell, managing editor at Cinemablend tells Cheddar.
The Winner of the 2018 World Cup? Vladimir Putin
Russia's shocking win over Spain in the Round of 16 got the team one step closer to its first ever World Cup championship. But while there's still a lot of game left to be played, The Banter's Jeffrey Marcus says, regardless of the outcome, President Vladimir Putin has already achieved his goal.
What U.S. Must Do to Win a Spot in the Next World Cup
While many soccer fans will be tuning into the round of 16 starting this weekend, some are still not over the ultimate loss — the United States not participating. However, Jeffery Marcus, publisher at the Banter, tells Cheddar he thinks that for the U.S. to have a solid chance at a 2022 World Cup, it's a matter of "finding better players and nurturing them."
Load More